Businesses began to experiment with new marketing methods in response to the growth of digital technology, especially the widespread and pervasive use of computers and smartphones. As a result, digital marketing was born. The classic marketing cycle begins with an examination of market orientation, product mix, and business climate. Despite the fact that marketing has a long history in business and culture, digital marketing is a relatively recent discipline. Digital marketing is the means through which businesses endorse goods, services, and brands through the use of these online media channels. It relates to advertising given via digital channels such as search engines, websites, social media, email, and mobile apps. Consumers heavily rely on digital means to conduct product research. While current digital marketing is a vast network of channels into which marketers must simply integrate their businesses. To realise the full potential of digital marketing, businesses must go deep into today's large and sophisticated cross-channel world to develop engagement marketing techniques that work.
Search Engine Optimisation (SEO)
SEO refers to the practise of optimising your website so that it appears more prominently when people search for items or services connected to your company on Google, Bing, and other search engines. The higher the visibility of your pages in search results, the more likely you are to attract attention and attract new and existing clients to your company. Because individuals make trillions of searches each year, frequently with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Greater visibility and higher placement in search results than your competitors can have a significant influence on your bottom line. Motionray assists you in understanding what your website visitors demand and using that knowledge throughout your campaigns, website, social media platforms, and more to boost the visibility and engagement of your business.
Search engines have been designed expressly to provide value to internet users. Paid search is a marketing strategy in which marketers pay search engines for ad placement on search engine results pages (SERPs). Paid search results include a small green box with the term "Ad" before the listing; this is where a business, such as yours, has paid to have its page appear at the top of the list. The placement of these ads on Google is determined by six key factors:
- Ad and landing page quality
- Ad thresholds
- Popularity of keywords
- Context of search
- Impact of ad extensions
If you are unfamiliar with the platform, Motionray can assist you in quickly setting up a PPC campaign and appearing in the sponsored results.
Social Media Optimization (SMO)
The use of social media networks to manage and grow an organization's message and online presence is known as social media optimization (SMO). Social media optimization can be used as a digital marketing approach to raise awareness of new products and services, engage with customers, and neutralise potentially bad news. It entails utilising social media platforms to increase a company's or organization's online presence. Digital marketing can be carried out on popular social media sites such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and Pinterest. Motionray assists businesses who use numerous social media platforms by providing a variety of web-based tools to better the management and delivery of their content. These technologies enable a social media content creator to schedule content across numerous platforms at the same time, as well as respond to any engagements on the postings, such as comments or messages from the audience.
We may live in the digital age, but not everyone is at ease with the internet. Most individuals, though, understand how to check their email. The act of sending promotional messages to a large number of people is known as email marketing. Its purpose is usually to produce sales or leads, and it may include advertising. Email marketing campaigns are used to promote something, whether it's a special deal, a new product launch, an ebook, or a webinar. A campaign could consist of three to ten emails sent over the course of several days or weeks. Email may be one of the oldest modes of digital communication, but it continues to be the most popular. Email marketing remains the most effective marketing channel, outperforming social media, SEO, and affiliate marketing. Motionray integrates best email marketing tactics with your company's overall marketing goals and KPIs to accelerate growth and engagement.
Content is the present and future of marketing. In present times, people search for engaging blogs and different content to find perfect information for their brand. Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience – and, eventually, to drive profitable consumer action. Instead of promoting your products or services, you provide prospects and customers with genuinely meaningful and effective content to assist them in resolving their problems. Content marketing has the added benefit of supporting other digital marketing platforms. It contributes to SEO efforts by generating organic inbound links and building valuable content on your website that is found in search engines. Motionray has a team of content professionals who create informative content in the form of infographics and blogs to boost engagement and brand exposure.
Pay-per-click (PPC) advertising is a type of online advertising in which an advertiser pays a publisher each time an advertisement link is "clicked." PPC is also known as the cost-per-click (CPC) model. Search engines are the primary providers of the pay-per-click business. Keywords are crucial to the pay-per-click strategy. Companies that use pay-per-click advertising research and analyse the keywords that are most relevant to their products or services. Investing in suitable keywords can result in more clicks and, ultimately, better revenues.
Why choose Motionray for your digital marketing services?
Motionray is a top-tier Digital Marketing Company that has blazed a trail of innovation in the field of digital marketing in order to achieve ideal ROI from prospective customers. It has established a solid reputation that may be expanded to include anything from search engine marketing to digital advertising. It is one of the most successful steps in marketing campaigns because of a leading b2b lead generation company. Screen time is at an all-time high for many people these days. As a result, Motionray takes advantage of this reality and employs the greatest digital marketing tactics to advertise business products and services over the internet. By targeting clients where they spend the majority of their time, we ensure that your business marketing efforts are more likely to reach them. We have a team of digital specialists who employ proven digital marketing tactics such as online advertising, search engine optimization and marketing, social media marketing and management, and content development, among others, to engage more people in your business. A prospective client who wants to test out digital marketing services can find other solutions under one roof.